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Invitation to the November 16, 2001 benefit for the Twin Towers Orphan Fund. Your comments?

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THE STORY: This was a tough one. We were planning a big party for months, and then we weren't. Because after September 11, how do you invite people to come out to party?

We pressed on, determined to do a benefit. At the time, there were flags everywhere, the invasion of Afghanistan had begun, and "United We Stand" appeared on doors and windows everywhere.

Michael VonHulsebus (art direction) and Roger Poirier (copy) created this invite. Michael pulled out a visual of Rosie the Riveter. Roger suggested a martini glass. Andrea Stern suggested a tattoo. Michael performed Photoshop magic, and there you have it.

It seems to have worked. We raised $16,000 for the Twin Towers Orphan Fund that night. Not bad for a bunch of art directors and copywriters.



 

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